As a co-principal of The New Idea Group, Dave's approach is to engage new clients and analyze all of their marketing needs. He delves into every promotion and every piece of marketing communication, as part of their total “brand investment.”
Dave's philosophy is that all marketing is done with purpose — with an objective, a goal and a strong focus on ROI. His background includes a healthy mix of Sales, Advertising, Promotion, and Direct Marketing over the past 30 years.
Dale is the founder and one of the principals at The New Idea Group. For almost 30 years now, he has been advising clients ranging from start-ups to global brands including Quaker, Panasonic, Chiquita and others on their Creative, including branding, positioning, packaging and promotions. While at a niche, creative-boutique he realized the desperate need for today’s marketers to to tie their Creative to strategy in a way that is both actionable and measurable.
He is a regular lecturer at St. Joe’s Center for Food Marketing. He also presents Webinars and contributes articles to Package Design Magazine. He is a feature speaker at conferences including Stagnito’s Packaging That Sells Conference. At The New Idea Group, he serves as the Strategic Creative Director, ensuring that our Creative is both dramatic and effective.