Clever is Good.

Success is Better.

We started The New Idea Group with a new concept; offer marketers breakthrough creative that’s tied to strategy in a way that is both actionable and measurable. It needs to be clever and memorable, but it also needs to work. In order to accomplish this, we are a fusion of the best aspects of small, “Creative Boutiques,” harnessed to the strategy, metrics, and marketing savvy of “The Big Boys.” In essence, we combine enthusiasm, talent, responsiveness, flexibility, passion (and reasonable pricing), with business acumen, brand stewardship, client-side perspective and performance accountability. It’s out-of-the-box creative, on a solid foundation of measurable goals and strategy. And it produces dramatic results.

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